Marcelo
Ballona
Serial Entrepreneur & Strategic Operator
Turning data and vision into scalable impact across LATAM, the U.S., and Europe.
$128M
Capital Raised
1
Successful IPO
3
Continents
3+
Ventures Built
About
Building what's next,
since 1999
Marcelo Ballona is a serial entrepreneur and strategic operator who builds category-defining companies from zero to scale.
He co-founded Submarino.com, Brazil's first pure-play e-commerce platform, helped raise $128M, and led the company to a successful IPO. He later founded TUTI, a social data and predictive analytics company, and co-founded SomosTetra.org, a movement advancing inclusion and accessibility for the tetraplegic community.
“Turning bold ideas into products, teams, and results that create lasting economic and social value.”
Ventures
Built across industries
and continents
From e-commerce pioneers to social impact movements — creating value at every scale.
1999
Submarino.com
E-commerce
Brazil's first pure-play e-commerce platform. Raised $128M and achieved successful public offering.
2010s
TUTI
Analytics & Data
Social data and predictive analytics company powering data-driven decisions at scale.
2020s
SomosTetra.org
Social Impact
A movement advancing inclusion and accessibility for the tetraplegic community.
Get in Touch
Let's build
something together
Interested in collaboration, investment, or exploring new ventures? I'm always open to conversations about bold ideas and scalable impact.
Email directly
eu@marceloballona.com
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